Cardi B’s hit single “Bodak Yellow” is making money moves. First it shattered Billboard Hot 100 chart records, did wonders for her dentist’s business and, since it hit airwaves this summer, it’s spurred a 217 percent spike in searches for Christian Louboutin shoes, according to Business of Fashion.
Thanks to the line, “These expensive, these is red bottoms, these is bloody shoes,” search traffic for the celeb-loved red soled-stilettos has more than doubled in traffic, which is all the more impressive since Cardi B hasn’t yet launched a collaboration of her own (though according to her Instagram, her rumored collection with Steve Madden is imminent).
She may be able to “get ’em both” these days, but once she read the news that she’s bolstered the brand’s traffic and has an estimated $4.5 million media value, she captioned a photo of the stats on Instagram writing, “want a free boot @louboutinworld ”
In an interview with the New York Times in October, the designer himself admitted that he wasn’t very familiar with Cardi B.
“She has the hair like that? She’s a rapper? This ‘Yellow’ song?” Louboutin said while mimicking Cardi B’s bob hairstyle with his hands when asked about the hitmaker. “I don’t know much more than that, to be honest.”
Though he said he’s “not a big rap person” he’s open to meeting Cardi B if she ever came to Paris. “Why not?” he said.
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Cardi B got her first-ever pair of “bloody shoes” when she was 19 from an admirer at the strip club she worked at. And today, her closet is brimming with red bottoms (her stylist, Kollin Carter, said she has over 90 pairs and buys them “every couple of weeks”) but with all the business she’s bringing the company, hopefully she’ll get that pair of boots sent her way.